| Market Segmentation Surveys |
| Almost 80% of business company income comes from 20% of all customers. Market segmentation research helps to target who these customers are. Who is the client? What is his / hers age, income, social status and dwelling place? What are clients’ consumption habits? What information sources client uses? Main segmentation methods include: demographic (age, gender, income etc.), geographic (where client lives and buys products or services) and psycho – graphic (attitudes, believes, preferences). |
